Client stories

We are inspired by our clients' creativity, drive, and passion for what they do. We get a kick out of being part of the process that helps ideas reach their potential.

IP is about intelligent partnerships. This page offers just a small insight into the great variety of work undertaken by AJ Park staff.

Here are some examples of how we've worked alongside our clients to turn their great ideas into commercial assets.

If you have any questions about the case studies below or would like to speak to us about our clients more generally, please contact Grace Havill, our marketing communications specialist, on +64 9 356 7074 or

An unexpected twist

AJ Park has helped entrepreneurs Alan Yardley and Claudia Routier protect their unique accessory design as they prepare to launch in local and international markets.

First, do no harm

Exciting new technology developed by a Kiwi startup could prevent medication errors that kill and injure millions each year. Their innovation not only has the potential to save lives and limit risk in the health sector, but to generate massive returns for its investors.

Modernising a dinosaur

Mainframe Cloud has developed a suite of software applications with the potential to drastically reduce the cost and time constraints of mainframe ownership. When new technology has the potential to disrupt an established industry, protecting it is vital.

Foul proof or fool proof?

Proofing has, historically, been an exhausting, inefficient and maddening process. That’s all over now, however, as two Kiwi software experts create a seamless, secure, cloud-based proofing system. Hadleigh Brown of AJ Park is helping to protect the technology and smarts behind the new system.

Catch of the day

Reputations take years to establish, but can be sullied in seconds. For a company with a 50-year heritage, Sealord understands the importance of safeguarding its good name in a global food industry where country of origin, safety and sustainability are highly valued.

All in good taste

AJ Park has helped iconic Kiwi company Griffin’s protect the biscuit and snack food brands we know and love, as it expands into Asia Pacific and beyond.

Enjoying the fruits of their labour

Safety, quality, efficiency and extended shelf-life are key features of a new Kiwi technology for fresh-cut fruit processing that’s proving big in the US.

That's the spirit!

Three Kiwi guys are building a business around their passion and looking to fly the flag for Kiwi gin. Protecting their unique brand has been a top priority.

Life in the fast lane

A new taxi-booking app with a catchy name is helping Kiwis get around more easily. But before ZOOMY even got into first gear, protecting its branding was vital.