Brandscape Newsletter

Brandscape is our trade mark and branding e-newsletter. Each issue includes topics that will be interesting to everyone who recognises the importance of a unique brand.

Issue 22 - Brandscape April 2008

There is so much happening it is difficult to know where to start and finish. Our main article looks at how the new process for resolving disputes over domain names is working. We have a warning for you about the practice known as ‘front running’ and an update on Chinese domain name scams. We also look at some issues to consider when you are advertising your brands on the net.

Issue 21 - Brandscape February 2008

2008 looks like it is going to be an interesting year on the IP front. Already the media has covered trade mark disputes involving high profile businesses, a report from Te Puni Kokiri encouraging New Zealand businesses to take advantage of the "Maori Edge", and delays trade mark applicants face when dealing with the Intellectual Property Office of New Zealand.

Issue 20 - Brandscape December 2007

In our last issue of Brandscape for 2007 we discuss making correct claims about your company's sustainability practices. We also tell you about the Advertising Standards Authority and the Intellectual Property Guide for Maori.

Issue 19 - Brandscape October 2007

In our October issue of Brandscape we tell you about the advantages of registering your trade marks and update you on changes to the way trade marks are examined in the United Kingdom. We also tell you how to get a .asia domain name.

Issue 18 - Brandscape August 2007

In our August issue of Brandscape we tell you about the difference between trade name and trade mark ownership. We also tell you about advertising codes in New Zealand and give you hints about deeds of assignment for trade marks.

Issue 17 - Brandscape June 2007

In the June issue of Brandscape we tell you why it's important to keep an eye on what your competitors are doing. We also fill you in on the recent dispute over the trade mark EARTH, and we give you tips about how to protect your trade mark from being removed.

Issue special issue 2 - Brandscape Wine Industry Issue

In our special issue of Brandscape we focus on trade mark and branding issues for the wine industry.

Issue 16 - Brandscape April 2007

In this issue of Brandscape, we warn you about the dangers of making misrepresentations on labels and discuss how to value IP.

Issue 15 - Brandscape February 2007

Our February edition of Brandscape includes details of a recent copyright case. We also give you an update on Chinese domain names.

Issue 14 - Brandscape December 2006

In this edition of Brandscape we look at the conflict between marketing and legal considerations when choosing a new brand, we update changes to Australian trade mark legislation, steps being taken against counterfeits and look at the progress of the domain name dispute resolution process.

Issue 13 - Brandscape October 2006

In our October issue we tell you how the international trade mark registration process will change when New Zealand joins the Madrid Protocol. We also fill you in on new additions to the European Community and the first .nz dispute decision. We've also included stories on nostalgic New Zealand brands that no longer exist and using IP assets to secure financial loans.

Issue special issue 1 - Brandscape Franchise Issue

This edition of Brandscape is the first in our series focussed on special topics. Our franchise issue covers features of a strong franchise brand. We also dispel some popular myths about franchise systems and include helpful tips to follow when entering into a franchise agreement.

Issue 12 - Brandscape August 2006

In the August issue of Brandscape you can read about updates to Australian trade mark law and New Zealand's new copyright commissioning rule. We also include an article on IP in China and feature some recent trade mark decisions.

Issue 11 - Brandscape June 2006

We feature a favourite New Zealand brand - Whittaker's and discuss the Government's changes to the funding scheme for innovative businesses. Plus, you can read about the changes to the Australian Trade Marks Act.

Issue 10 - Brandscape April 2006

In this issue we feature an iconic New Zealand brand - RJ's licorice and discuss the Kraft vs. Nu Vision decision.

Issue 9 - Brandscape February 2006

You can read about recent changes to the Trade Marks Act and another well-known New Zealand brand in this edition of Brandscape.

Issue 8 - Brandscape December 2005

Commentary on an iconic New Zealand brand - PDL and information about franchising and licensing trade marks.

Issue 7 - Brandscape October 2005

In this issue: the Maori Trade Marks Advisory Committee and an iconic New Zealand brand - Telecom.

Issue 6 - Brandscape August 2005

Read about branding in sport, Norsewear - a truly iconic brand and the Geographical Indications (Wines and Spirits Bill) 2005.

Issue 5 - Brandscape June 2005

In this issue articles include: Branding in a New World, New Zealand is Shaping Up and Dick & Fanny not Followed by Jesus.

Issue 4 - Brandscape April 2005

Brandscape for April 2005 features articles on: trade mark licensing - tips n' tricks and living up to your labels.

Issue 3 - Brandscape February 2005

Read about brand storming and the latest in trade mark and branding news.

Issue 2 - Brandscape December 2004

Articles for this issue are: All the Colours of the Rainbow, Copyright in Trade Marks, Trading into the Islands.

Issue 1 - Brandscape September 2004

Our first issue of Brandscape features the five rules of trade mark management.