Trade marks

A trade mark is the legal name for a brand. A trade mark or brand connects a product with the person or organisation that makes or supplies that product.

Because your reputation is so intimately entwined with your trade marks and brands, these are often the most valuable assets your business will own.

Developing trade marks that are robust enough to withstand the rigours of time, aggressive competition, and globalisation is important. Our team understands what makes strong trade marks, and we can help you choose trade marks that will help your business thrive. We can advise you about the availability and registrability of the trade marks you choose as well as strategically on what, where and how to register your trade marks.

Over 40% of the global Fortune 500 firms entrust their trade mark portfolios to us. We represent the New Zealand interests of 62% of the world's most powerful brand names (Interbrand - Best Global brands list 2008). This includes 8 of the top 10 most powerful global brands.

Our comprehensive trade mark advice and experience is equally accessible to the world's best-known brand owners and to first-time trade mark owners. Our trade marks and branding experts also advise on geographical indications and we also have a specialist team to enforce or defend your trade marks if necessary.