Strategic Planning

A J Park’s large team of dedicated patent attorneys has the legal and technical expertise required to recommend an appropriate protection strategy to take your business forward. Our technology and product protection experts advise clients on New Zealand and international freedom to operate issues in relation to new innovations. Our branding experts develop brand protection and enforcement strategies for local and international markets.

They will assist Research & Development staff to evaluate the commercial value of protecting inventions using whatever form of registered or unregistered intellectual property would be most effective. They advise on what intellectual property to protect and how best to protect it; develop policies to capture and protect inventions and new technologies as well as evaluating the commercialisation potential. We also work with inventors to help them tailor research and experimentation to support both their intellectual property and commercial position. We partner with the management of New Zealand companies to instil an IP culture, including the design of systems, processes and policies that help facilitate the change.

A J Park leads the New Zealand IP market by providing seamless advice on IP strategy – capture, protection, acquisitions and transactions. We can help you to make the transition from being an innovative company that protects pieces of technology, to one that leverages its investment in excellent R & D to achieve optimum commercial performance.