Trade Marks

Brands embody the promise that a product or service makes to the consumer. They communicate a range of tangible and intangible values. If brands are strategically managed from the start, they can pay substantial dividends to those with an interest in them. A J Park has a team of experts that consult to clients on how to build and maintain strong and profitable brands.

A trade mark is the legal term for a brand name. A trade mark associates a product or service with the entity manufacturing or supplying it. In today's modern and complex world, it's important to develop trade marks which are robust enough to withstand the rigours of time, aggressive competition, and globalisation. The A J Park team understands what makes strong trade marks, and can advise on availability, registrability, as well as what, where and how to register your trade mark. The firm also has a specialist team to oppose or defend your trade marks if necessary.

The consequences of not checking availability, registering your trade mark, or of bypassing expert advice can be very costly.

A J Park's trade marks team is the largest in New Zealand. We advise clients all over the world, including some of the most successful brand owners in the United States, Europe and Asia.