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Articles \ 10 Jun 2021

Is anyone above the © law? A holy row between…

In a time of global crisis amid pandemics and economic instability, you might not expect intellectual property issues to attract global attention.…

Articles \ 3 Jun 2021

Advertisement pulled due to incorrect pronunciation of Māori place name

In April 2021, the Advertising Standards Authority (ASA) of New Zealand upheld a complaint against a radio advertisement that mispronounced the Māori…

Articles \ 1 Jun 2021

What on earth are NFTs and why do trade mark…

You’ve probably recently heard about something called “NFTs” and about various digital artworks and videos being “sold” for significant sums. According to…

Articles \ 21 May 2021

The distinctiveness standard for stylised trade marks in New Zealand

In New Zealand, a trade mark must not be registered if it has no distinctive character under section 18(1)(b) of the Trade…

Articles \ 29 Apr 2021

Managing intangible assets for exponential growth

Intangible assets do not occupy physical space. However, they have the potential to provide high value and exponential growth when identified and…

Articles \ 24 Mar 2021

IP dispute between Taylor Swift and US theme park turns…

“Taylor Swift” (image cropped) by Eve Rinaldi licensed under CC BY-SA 2.0Does a scorpion sting when fighting back? Yes, according to the…

Articles \ 23 Mar 2021

Comparative advertising and IP

Comparative advertising can be an extremely effective business tool.

When done correctly, comparative advertising can:

enable consumers to make informed decisions about their…

Articles \ 19 Jan 2021

The brands and the bees: trade marks and the Mānuka…

The global honey market is estimated to be worth over US$8 billion dollars, and Mānuka honey is the industry’s “Queen Bee”. Mānuka…

Articles \ 2 Dec 2020

The importance of providing sufficient evidence in invalidation proceedings

A recent trade mark decision by the Intellectual Property Office of New Zealand (IPONZ) reveals the importance of submitting reliable and probative…

Articles \ 1 Dec 2020

Advertising Standards Authority releases new advertising standards for influencers

Influencers can exert significant power over the purchase of products and services by consumers. To date, the activities of influencers have largely…

Articles \ 30 Nov 2020

Medicinal cannabis in New Zealand – a potted summary of…

The Misuse of Drugs (Medicinal Cannabis) Regulations 2019 came into effect from 1 April 2020. These regulations establish a scheme for licencing…

Articles \ 26 Nov 2020

Pesky pandemics and patents: how the conventional patent approach appears…

Over 70 vaccines and 150 drugs are currently being developed by various entities in an effort to combat the COVID-19 pandemic. Any…