Guide to protecting your trade mark in New Zealand

This resource outlines the process you follow to get a trade mark registered in New Zealand

A registered trade mark in New Zealand:

  • must be distinctive of your goods or services

  • can include words, symbols, logos, images, sounds or smells

  • gives the owner the right to be the only person (or organisation) to use it

  • can be bought or sold as an asset

  • must be used so legal rights are not lost.

This information sheet sets out the process you follow to get a trade mark registered in New Zealand, and includes information about what makes a trade mark registrable and how long registration of a trade mark lasts.

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