Introduction to trade marks
This resource outlines the differences between unregistered and registered trade marks how to protect your trade mark, and lots more.
Trade mark is the legal term for a brand name which links products or services with their supplier. Trade marks are a key part of the goodwill in your business. They communicate quality, performance, dependability, and price to customers. There are two types of trade marks —registered and unregistered.
This information sheet is a basic guide to trade marks. We explain the differences between unregistered and registered trade marks, how to protect your trade mark, the classes of goods and services that trade marks can cover, why you should register your trade mark, and how to stop others using your trade mark.
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Our trade mark experts can advise you on the availability and registrability of trade marks, and on what, where and how to register them in New Zealand, Australia, the Pacific Islands and internationally.Read more