Protecting innovation using patents & designs

Expert guidance for lawyers, comparing patent and registered design protection in Australia, New Zealand and overseas.

In this webinar, we’ll look at patents and registered designs and how they can be used together or separately to help protect an innovation.

Patents, copyright, trade marks and registered designs all provide different types of protection for new products and designs. A patent protects the way something works. A registered design specifically protects visually-apparent design features of a manufactured product. Some innovations may be best protected against copying by registered designs. Some innovations may only be eligible for registered designs.

In this webinar, we’ll take you through the pros and cons of both types of IP with reference to real-life scenarios so that you will gain a better understanding of when they can be applied to a protection strategy. You will hear about specific examples, such as Air New Zealand Skycouch and more, to help put the learning into context. This will help when you need to consider the right mix of IP rights that may apply for a new innovation.

Who is it for?

Lawyers and in-house legal teams who want to understand the differences between patents and registered designs . This webinar will help identify the right mix of IP rights to support the protection of a new innovation.

CPD hours are available for this webinar.

What will be covered?

  • The difference between patent protection and design protection
  • The pros and cons of patent and design protection
  • The necessary requirements for an innovation to qualify for legal protection
  • The steps involved to secure patent and/or design protection

Learning outcomes

  1. Identify whether an innovation can get a patent, or a registered design, or both.
  2. Understand when an innovation should be protected by a patent, or a registered design, or both.
  3. Factors to consider when deciding the right protection strategy.
  4. The steps involved in securing patent and design protection in Australia, New Zealand and overseas.
  5. How an IP firm like AJ Park can help your client get the best protection for their innovation.

About Anton

Anton specialises in patent and related intellectual property law, in particular for mechanical and manufacturing patents. He is also a copyright and designs specialist.

Anton joined AJ Park in 1994 after graduating from the University of Canterbury with a Masters degree in mechanical engineering. He gained his law degree from The University of Auckland in 2004.

To learn more about Anton, click here.

Webinar details

Date: 20 Aug 2019
Time: 12.00pm

Host: