Protecting innovation using patents and designs

Expert guidance for lawyers, comparing patent and registered design protection in Australia, New Zealand and overseas.

In this webinar recording, AJ Park principal Anton Blijlevens looks at patents and registered designs and how they can be used together or separately to help protect an innovation.

We take you through the pros and cons of both types of IP with reference to real-life scenarios so that you can gain a better understanding of when they can be applied to a protection strategy. You will hear about specific examples, such as Air New Zealand's Economy SkycouchTM and more, to help put the learning into context. This will help when you need to consider the right mix of IP rights that may apply for a new innovation.