Emma Khor

Emma has experience in multi-jurisdictional trade marks, specialising in trade mark prosecution.

Expertise

Emma focuses on trade mark prosecution and has experience in conducting clearance searches for trade marks and industrial designs. She handles the prosecution of Madrid applications and national applications, manages trade mark portfolios, maintains and exploits registrations, and conducts IP due diligence.

Experience

Before joining AJ Park, Emma worked as an associate at an intellectual property (IP) firm in Hong Kong. She also worked at a leading full-service law firm in Singapore, where she gained substantial experience in IP prosecution. Emma has worked with clients across a wide range of sectors, including retailers, property developers, government agencies, and financial institutions. In the startup sector, Emma advised on trade mark issues related to blockchain technology and application software.

Emma moved to New Zealand in 2022, where she established her own virtual IP firm. She assisted clients who distribute sports equipment and children's products to successfully secure trade mark and design rights in New Zealand and Australia.

Emma graduated with a degree in Economics from the Chinese University of Hong Kong and earned her LLB degree from the University of Birmingham. She is a registered Australian Trade Mark Attorney and has passed the assessments to become a Chartered Trade Mark Attorney.

Beyond work

Emma moved to New Zealand with her husband, and they enjoy the scenic beauty and embrace the new challenges of life in this country together. Outside of work, they are both licensed open water scuba divers, enjoying their adventures in the underwater world as they continue to improve their skills (though they admit they are still learning).