Samera is passionate about assisting clients with their brand and trade mark strategies.
Samera advises both local and international clients on trade mark availability and eligibility for registration. She conducts trade mark availability searches, files and prosecutes New Zealand, Australian and international trade mark applications and undertakes border protection matters, including the preparation and filing of customs notices.
Samera’s clients are predominantly multinational corporations operating in a variety of sectors, including food and beverage, cosmetics, technology, media and telecommunications, pharmaceuticals and fast-moving consumer goods.
“Working in a variety of sectors is exciting because each sector operates differently and has unique demands, challenges and considerations. I strive to achieve the right balance between the legal requirements and the clients’ business needs.”
Samera takes a 360-degree approach to her matters, putting in time and effort in order to provide an accurate and efficient service to her clients.
The starting point for me is to understand my client and their business, I then formulate advice that addresses their needs in the most practical way. There’s always a range of avenues you can take, and I love the process that leads to providing the client with the best solutions.
Samera worked as an associate in ENSafrica’s intellectual property department, where she specialised in trade mark litigation. Working at AJ Park, she has broadened her experience to include prosecuting trade marks in New Zealand, Australia and other international territories.
Outside of work hours, Samera enjoys catching up with family and friends, reading, painting and cooking.
Samera Naidoo's insights
Article \ 3 Jun 2021
Advertisement pulled due to incorrect pronunciation of Māori place name
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Article \ 1 Jun 2021
What on earth are NFTs and why do trade mark…
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Article \ 21 May 2021
The distinctiveness standard for stylised trade marks in New Zealand
In New Zealand, a trade mark must not be registered if it has no distinctive character under section 18(1)(b) of the Trade…
Article \ 1 Dec 2020
Advertising Standards Authority releases new advertising standards for influencers
Influencers can exert significant power over the purchase of products and services by consumers. To date, the activities of influencers have largely…
Article \ 21 Sep 2020
COVID-19 - Adapting to change in a time of crisis
COVID-19 has changed the way we live, communicate and do business. In this time of drastic change and upheaval, innovative entrepreneurs and…
Article \ 18 Sep 2020
Kāore he hua o te tāhae ahurea
Ko tēnei tuhinga he kōrero e pā ana ki te tāhae ahurea. Ehara tēnei mate i te kaupapa hou, heoi kei te…
Article \ 16 Sep 2020
It’s not trendy if it’s appropriating
Appropriation of indigenous cultures is not a new issue, but examples of appropriation are increasing at an alarming rate, and the issue…