An IP strategy allows you to understand, manage and capitalise on the IP in your organisation. It can also help you win more market share, secure higher prices or ensure lower costs than your competitors. A clear strategy also answers the day-to-day questions most organisations face around what to do about IP.
In order to execute your business’ IP strategy, it’s vital to arm your teams with the knowledge and tools they need to:
- recognise when important IP is potentially being created
- capture IP so it is controlled and exploited for your benefit
- manage the risk of IP leakage and infringing third party IP
- look after and drive value from your key brands
- spot and manage IP issues when drafting and negotiating agreements
- provide effective advice to your internal clients
- help lead their organisation’s commercialisation function.
Our in-house capability development programme is the creation and delivery of customised IP strategy training programmes for your teams.
How can AJ Park help me?
The design of each in-house capability management programme depends on your goals. Depending on the nature of your business and requirements, we pair members of our commercial and strategy team with appropriate technology and industry experts to design and deliver the relevant aspects of your in-house capability management programme.
The programmes have built-in flexibility, but are based on research into learning techniques and delivery methods.
Mark Hargreaves leads this programme. Recognising his expertise in IP strategy and commercialisation, Mark has been named in the 2017 Intellectual Asset Management (IAM) Strategy 300, which ranks the top 300 IP strategy practitioners in the world.
Our industry specialists assist in designing and delivering each in-house capability management programme. Our talent pool covers every major technology area, and we can quickly form qualified teams of technology and industry experts to work with programme participants regardless of the industry they operate in, or their stage of business.
If you need plain English advice on your IP strategy, get in touch with one of our experts below.