Develop & manage your IP strategy

If you’re serious about growing your business through technology, our IP Accelerator™ and IP Game Plan™ programmes are for you.

An IP strategy allows you to understand, manage and capitalise on the IP in your organisation. It can also help you win more market share, secure higher prices or ensure lower costs than your competitors. A clear strategy also answers the day-to-day questions most organisations face around what to do about IP.

So how do you develop an IP strategy that does these things?

IP is critical to modern businesses and a mix of IP rights is usually the best way to build real value in your intangible asset base. This does not happen without careful thought and planning.

Even if your business is not into intensive research and development programmes, it is important that you have processes for identifying the IP that you create and a strategy for protecting and capitalising on it.

A good IP strategy makes sure your commercial goals are kept to the fore. It also provides a framework to work within when you are deciding on what IP rights to secure and where to spend your money. 

How can AJ Park help me?

IP Game Plan™

This is a short training programme that gives you an opportunity to talk to IP experts about your business with the goal of working out a basic IP strategy. The aim is to give you the upfront information you need to develop your strategy, while also helping build your capability in using IP as a business tool.

The programme is designed for individuals, start-ups and SMEs but is equally useful for larger organisations wanting to better understand the role IP plays in their organisation.

You may qualify for government subsidies to cover part of the cost of this programme.

IP Accelerator™

This is a four-stage foundation programme. It focuses on building capability in using IP as a strategic tool for your business. The stages include pre-reading and learning, two workshops, a detailed, written IP strategy and regular one-on-one follow-ups to help implement the plan we have developed together. 

The main criteria for participation is a strong desire and genuine commitment to follow through. Our recommendation is that you select team members who are enthusiastic, committed and empowered to apply what they learn to drive commercialisation of your IP.

You may qualify for government subsidies to cover part of the cost of this programme.

Who leads these programmes?

Mark Hargreaves overseas these programmes. Recognising his expertise in IP strategy and commercialisation, Mark has been named in the 2018 Intellectual Asset Management (IAM) Strategy 300, which ranks the top 300 IP strategy practitioners in the world.

We pair Mark with an appropriate technical expert who can add value to how strategies are implemented. These experts understand the technology and the landscape as well as understanding how to manage IP systems within that industry. They help give you both reality checks and creative ideas for how to implement your strategies.

Our talent pool covers every major technology area, and we can quickly form qualified teams of technology and industry experts to work with you regardless of the industry you operate in, or the stage of your business.

If you need plain English advice on your IP strategy, get in touch with one of our experts below.

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