IP Game Plan™

If you are interested in learning how to use IP strategically, our IP Game Plan™ programme will help get you started.

An IP strategy allows you to understand, manage and capitalise on the IP in your organisation. It can also help you win more market share, secure higher prices or ensure lower costs than your competitors. A clear strategy also answers the day-to-day questions most organisations face around what to do about IP.

IP Game Plan™ is a short training programme that gives you an opportunity to talk to our experts about your business with the goal of working out a basic IP strategy.

The aim is to give you the upfront information you need to develop your strategy, while also helping build your capability in using IP as a business tool. You’ll learn skills to help you make astute decisions about how to capture, use and manage your IP to grow your business.

How is the IP Game Plan™ programme structured?

The programme is structured into four stages:

  1. Pre-workshop fact gathering to find out about your business and to understand how IP fits into your business
  2. eLearning tools and resources to communicate information about IP and why it matters.
  3. A two-hour workshop to understand and develop an IP roadmap.
  4. A written report post-workshop, summarising the outcomes and actions.

You may be eligible for 50% funding of the IP Game Plan™ programme through NZTE’s Capability Voucher Scheme. We can explain that process to you.

How can AJ Park help me?

You will benefit from a multi-disciplinary team who understands the ‘why’ and the ‘how’ of IP strategy.

Mark Hargreaves leads the programme. Recognising his expertise in IP strategy and commercialisation, Mark has been named in the 2016 Intellectual Asset Management (IAM) Strategy 300, which ranks the top 300 IP strategy practitioners in the world.

Depending on what you’ve told us about your business, we pair members of our commercial and strategy team with appropriate technical experts to deliver the workshop part of the programme. This ensures you benefit from the deep technical insights we offer, in a way that aligns with your business goals.

If you need plain English advice on your IP strategy, get in touch with one of our experts below.