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Standing out from the crowd – the benefits of choosing strong brands

28 April 2016

What makes a good brand? Most marketers will tell you that a good brand should be one that is memorable, pronounceable and has positive connotations. But businesses developing new brands can often overlook some basic legal considerations. An understanding of the legal issues of brand selection can help a business stay one step ahead of the competition.

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Simon Ware

Auckland, Management

Simon is a patent attorney and part of AJ Park's business improvement team. Simon specialises in analysing information and processes for the continuous improvement of business operations and client services.

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Our next Doing business in China seminars are in Gisborne on 12 May 2016 and in Hastings on 13 May 2016.

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