News & articles

Choose and use your adwords with care

02 July 2014

In the recent case of InterCity Group (NZ) Ltd v Nakedbus NZ Ltd, a key lesson emerged: a competitor can effectively use your trade mark as a Google keyword without being liable for trade mark infringement. However, use of someone else's trade mark as a keyword in conjunction with other visible forms of use – in the text of an online ad for example – does constitute trade mark infringement.

Our people

Andrew Baker

Auckland, Senior Associate

Andrew specialises in all aspects of patents, designs and related intellectual property.

Doing business in China seminar series

AJ Park is hosting a series of seminars in Auckland, Christchurch, Wellington and Sydney to help businesses learn more about China's IP laws and to dispel some of the old views that still exist around the relevance of IP protection in China.

Register for an event near you!


Get in touch

Our experts are here to help, whatever your intellectual property needs are.

Talk to us now