NEWS AND ARTICLES

  • Article
  • 29 June 2009

Protecting brands that incorporate Maori culture

Maori culture is a distinctive and authentic culture. By incorporating Maori words, images, or patterns in your brands, you can add value and help create a point of difference for your business. However, when developing these brands, you must consider whether it is likely to be offensive to Maori. MORE..

 
  • Article
  • 22 June 2009

Beware of the words you use!

There has been a string of recent cases involving FMCG companies using ‘descriptive’ terms on their products, only to discover these words actually belong to someone else. MORE..

 
  • Article
  • 04 June 2009

Do you know what you own?

Copyright ownership is an important issue for all businesses. Yet many businesses know little about it. Luckily, gaining some knowledge about copyright ownership can help you avoid confusion and any unnecessary legal costs. MORE..

 

A J Park is New Zealand’s leading intellectual property firm.


We act for nearly half of New Zealand's top 100 companies and almost half of global Fortune 500 companies. Intellectual property in New Zealand, Australia and the Pacific region is our specialist area of practice.

Our people have expertise in your industry and understand your technology. We can help you make the right decisions about your intellectual property to maximise your competitive advantage locally and around the world.

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