John Hackett

John has extensive experience managing trade mark portfolios and advising on branding strategies.

John is our chairman of partners and has practiced as a patent attorney since 1975. John joined AJ Park as a partner in 1999. John is a trade mark strategist with extensive experience managing trade mark portfolios and advising on branding strategies for a wide range of clients from individuals through to large multi-nationals, both in New Zealand and overseas. John also bases himself in the firm's Sydney office where he carries out business development for AJ Park's growing Australian practice.

John is involved with:

  • trade mark clearance searches and advising on availability
  • prosecution of trade mark applications
  • trade mark opposition and revocation actions
  • local and international client trade mark portfolio management
  • strategic input for local and overseas branding programmes
  • IP audits of clients' trade mark portfolios
  • domain name protection and dispute resolution
  • anti-counterfeiting practice including Customs procedures
  • trade mark litigation
  • compliance programmes for avoiding genericism of brands
  • indigenous rights issues in relation to brands.

AJ Park's international networks are extensive and this was an aspect we placed a lot of weight on when we chose AJ Park as our intellectual property advisor.

Chantal Brunner,Les Mills International


John advises clients from a range of industries including the food, fashion, wine, entertainment, media, freight, retailing, finance and insurance businesses. His major New Zealand clients include:

  • Les Mills International Group
  • Griffins Foods Limited
  • Sky Television
  • Vitaco/Healtheries (manufacturers of vitamin preparations and health foods)
  • Manuka Health Company (exporters of manuka honey worldwide)
  • Antipodes Water Company (global exporters of New Zealand bottled water)
  • Foodstuffs group of companies.

John's overseas clients include:

  • Time Warner Inc
  • Lacoste
  • Kohler Group
  • Citigroup
  • Agilent
  • L'Oreal.

John has led a number of high profile projects including a foreign filing programme and strategic brand re-positioning exercise for Les Mills International Group, and implementing a compliance programme to prevent the SELLOTAPE and GLAD WRAP brands becoming generic. He has also prepared strategic plans to protect the NAVMAN, MAINFREIGHT and CYCLOPOWER brands both in New Zealand and overseas.

Other credentials

In 2017, John was featured in the World Trademark Review (WTR) 1000 rankings. The publication described him as 'a favourite of internationally minded brand owners' and noted that he 'routinely acts for heavy-hitters such as Time Warner Inc and Les Mills International Group'.  

John was also acknowledged in the Chambers Asia-Pacific 2017 guide as being highly skilled in trade mark matters, and recognised by peers and clients alike as 'the statesman of IP in New Zealand: a fantastic practitioner' and 'well-respected and loved in the profession'.  

In 2016, John was listed by Asialaw as a market-leading lawyer in intellectual property. He was also listed in Managing IP's IP Stars as a 'well-known trade mark strategist' who is 'highly regarded in the market for his capability in managing trade mark portfolios at home and abroad'.  

John has regularly been voted by his peers as one of the Global Highly Regarded Individuals in the International Who's Who of Trademark Lawyers. He regularly presents at ICEHOUSE (a New Zealand business incubator group) owner-manager seminars on all aspects of intellectual property.

In 2013, John was selected by peers for inclusion in the Fifth Edition of Best Lawyers in New Zealand, in the practice area of intellectual property.

John writes regularly for New Zealand and international publications.  He has attended overseas conferences including INTA since the mid 1980s.

In 2002 John was awarded a Rotary International Paul Harris Fellowship. John is a founding member of IP Trek. IP Trek is a group of intellectual property lawyers who go on adventure hikes around the world. 

Client stories

Manuka Health

Manuka Health New Zealand has established itself as a world leader in the natural health science industry.

Les Mills International

With 30 years of experience, Les Mills International is unmatched in the global fitness industry in its ability to optimise group fitness performance in fitness facilities


Click 'Team' to see other members of my practice group.