Lynell Tuffery Huria

Lynell specialises in trade mark protection, management, exploitation and enforcement.

Lynell specialises in all aspects of trade mark protection, management, and enforcement. She has over 20 years' experience in the field, acting for a diverse range of clients all over the world including a number of large multinationals in the US, Canada, South America, and Asia.

On a daily basis, Lynell:

  • conducts trade mark availability and clearance searches
  • files and prosecutes local and international trade marks
  • prepares trade mark assignments and changes of name
  • prepares renewals and oppositions
  • advises on non-use issues
  • conducts research and compiles evidence on trade mark usage
  • advises on registering and enforcing trade marks
  • works with clients to create and protect brands
  • advises on border protection measures
  • registers domain names
  • advises on licensing and franchise contracts
  • advises on trade mark and domain name portfolio management.

Anyone dealing in the international marketplace needs to have good IP protection in place. AJ Park has given us great advice. They're experts in their field and we rely on their knowledge.

Paul Morgan, Wakatu chairman


Lynell is the account manager for most trade mark work received from the west coast of the United States, Canada, Asia, South America, and Africa.

Lynell acts for companies in a range of industries and has a particular interest in pharmaceutical companies. Lynell also has an interest in intellectual property issues for Pacific Island countries and is responsible for managing our presence in that region.

Being of Māori heritage, Lynell also specialises in advising Māori organisations on intellectual property issues, and keenly follows the international debates on the protection of indigenous culture around the world.

Other credentials

In 2017, Lynell featured in the World Trademark Review (WTR) 1000 rankings. The publication described her as 'a go-to for US corporations with interests in New Zealand' and 'a "guru" for trade marks relating to the Pacific Islands'.  

Lynell is the Chairperson of the Indigenous Peoples' Rights Subcommittee for the International Trademark Association (INTA).

Client stories


Weaving tradition with innovation. Kono's Māori-based values are a unique selling point for one Kiwi food and wine exporter, so protecting its IP is vital


Click 'Team' to see other members of my practice group.