Lynell Tuffery Huria

A trade mark specialist working with a diverse range of clients around the world, Lynell also has particular expertise and experience in indigenous law and protecting cultural icons.

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E ngā mana, e ngā reo, e rau rangatira mā, ngā mihi.

Ko Taranaki te maunga, ko Tangahoe to awa, ko Aotea te waka, ko Ngāti Ruanui, ko Ngāruahine ngā iwi.

Ko Lynell Tuffery Huria tōku ingoa.

Tēnā koutou, tēnā koutou, tēnā koutou kātoa.

Expertise

A specialist in all aspects of trade mark protection, management and enforcement, Lynell acts for a diverse range of clients around the globe, including multinationals in North America, South America and Asia. She has a particular interest in pharmaceutical companies.

With more than 20 years’ experience in trade marks, Lynell is the account manager for most trade mark work received from the West Coast of the US, Canada, Asia, South America, and Africa.

As an expert on indigenous law and intellectual property issues for Pacific Island countries, Lynell manages AJ Park’s presence in the Pacific. She also specialises in advising Māori organisations on IP issues and protecting their cultural icons. Among her most interesting cases has been working with Patea Māori Club to safeguard the group’s POI E trade mark and other aspects of its intellectual property.

Anyone dealing in the international marketplace needs to have good IP protection in place. AJ Park has given us great advice. They're experts in their field and we rely on their knowledge.

Paul Morgan, Wakatu chairman

Experience

Lynell has found her home at AJ Park, having joined the firm in 1990, aged just 16, while studying to become an actuary. Five years later, she was invited onto AJ Park’s trade marks team and began studying towards her law degree.

'AJ Park really provides an environment where people can grow and develop,' she says. 'I’ve been given many wonderful opportunities at this firm, and I’ll always be grateful for them.'

Lynell keenly follows international debates on the protection of indigenous culture around the world. She is particularly proud of her work over the years on the INTA Indigenous Peoples’ Rights Subcommittees. It saw her involved in drafting submissions on new legislation for the protection and recognition of indigenous rights across the globe. 

Working style

While some might describe Lynell as reserved, she has a reputation for going above and beyond to achieve the best outcome for her clients. When assisting her Māori clients, in particular, Lynell’s focus is not just on achieving their financial objectives, but on helping them realise their cultural, social and environmental goals.

Other credentials

Lynell featured in the 2017 World Trademark Review (WTR) 1000 rankings, where she was described as 'a go-to for US corporations with interests in New Zealand' and called a 'guru' for trade marks relating to the Pacific Islands.

Lynell is also the Chairperson of the Indigenous Peoples' Rights Subcommittee for the International Trademark Association (INTA).

Client stories

Kono

Weaving tradition with innovation. Kono's Māori-based values are a unique selling point for one Kiwi food and wine exporter, so protecting its IP is vital

Team

Click 'Team' to see other members of my practice group.