A recent decision in the UK found that Marks & Spencer misled consumers by using a competitor's name—‘interflora’—as a keyword trigger for advertisements on Google. Nigel Robb tells www.stoppress.co.nz on what it might mean for Kiwi marketers. Read more here.
Flower bomb: why marketers need to be wary of using competitors' brands as Google keywords
Article \ 31 May 2013