Trade marks
A brand is often the most valuable asset a business owns, so protecting it should be a priority.
Get in touchTrade mark services
Our trade mark experts provide advice on whether a trade mark is available to use and to register, on what goods and services and in which markets of interest. Our team includes a number of registered New Zealand and Australian trade mark attorneys, so we can help businesses to register their trade marks in Australia, New Zealand, as well as the Pacific Islands and internationally.
Our comprehensive trade mark advice and experience is equally accessible to the world's best-known brand owners and to first-time trade mark owners. Our trade marks and branding experts also advise on geographical indications, the Madrid Protocol and we have a specialist team to enforce or defend our clients’ trade marks if necessary.
Key contacts for this service
Trade mark clearance searching
Our team can run a clearance search to identify any legal barriers to a business using or registering a trade mark.
Trade mark filing, prosecution and registration
Our experts can draft trade mark applications to maximise the scope of protection while mitigating the risk of any obstacles.
Trade mark infringement and enforcement
Our skilled litigation and dispute resolution team can help clients who find themselves involved in an IP dispute or want to enforce their IP rights.
Portfolio management and renewals
We have a dedicated in-house renewals team whose sole responsibility is to manage the maintenance and renewal of IP portfolios.
IP strategy
With tailored advice and best practice programmes, we work with our clients to develop a sustainable IP strategy fit for the future.
Our regional expertise
Our specialist team provide trade mark services throughout the region.
- Trade marks in New Zealand
- Trade marks in Australia
- Trade marks in the Pacific Islands
- Trade marks in China
- Trade marks in other overseas jurisdictions
Meet our experts
Why AJ Park?
We have a specialist team of trade mark experts who provide advice, searches and prepare trade mark applications in Australia, New Zealand and internationally.
A regional leader
We are one of the largest IP firms in the region with an excellent track record, expertise and services to cover all stages of the IP lifecycle.
We're in the detail
We take the time to understand our clients’ IP needs, and then pair it with our deep understanding of the legal context.
Designed to be responsive
The systems and way we work at AJ Park are designed to enable us to be highly responsive to our clients’ needs.

Not sure where to start?
Visit our insights, resources and guides to find out more about trade marks and how they play an important role in protecting IP.
Get in touch
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