Jonathan is a trade mark and copyright specialist who uses his well-honed problem-solving skills to help his clients achieve their business goals.
Jonathan specialises in trade mark and copyright law. His clients include multinationals operating in a broad range of industries, from hospitality, food and beverage, and sustainable businesses, through to technology, software and communication. He also works with non-profit and charity organisations in New Zealand and overseas.
Engaging, approachable and curious, Jonathan believes honesty and professionalism are essential for a successful working relationship with his clients. He’s grateful for the chance to work with some clever and innovative people.
I like getting involved in my clients’ businesses; learning about how they operate, what challenges they are facing, what they think is important to them and why. This means engaging with my clients and asking lots of questions. I try to always be available for a quick chat or coffee. Where I can add value is by showing them the best path to get where they want and need to go.
Jonathan relishes the opportunity to employ his problem-solving skills and gets immense satisfaction from making his clients’ lives easier—removing the pain so they can focus on growing their businesses. Proof of his ability to form productive and trusting working relationships lies in the long-term friendships Jonathan has built with many clients.
'Since joining AJ Park in 2001, I’ve learnt a great deal about the intricacies of IP law, but also about how to read and deal with a wide variety of people, and how the importance and versatility of IP differs from industry to industry.'
Mentoring younger staff and seeing them succeed gives Jonathan huge enjoyment, and he strives to emulate the integrity and honesty shown by his role model, retired AJ Park partner Peter Luxford.
'Peter Luxford was a class act. He had high professional standards, but he cared a lot about his staff and had a great deal of compassion.'
Outside the office
Always keen to give back, Jonathan has spent a lot of time volunteering for community organisations. He also writes and contributes articles to a number of leading local and international intellectual property publications, including:
- Managing Intellectual Property magazine.
- Thomson Reuters' Trademarks Throughout the World, practical summaries of the trade mark laws and regulations of over 180 countries and jurisdictions. Jonathan writes the chapters for Australia, New Zealand, and Tonga.
- International Trademark Association's Country Guides: Essential Information on Trademark Protection Worldwide. It is a searchable database of country profiles offering practical information on trademark filing, prosecution, registration, opposition, cancellation, maintenance, and enforcement. Jonathan writes the chapters for New Zealand, Samoa, and Papua New Guinea.
In World Trademark Review's 2021 edition of the WTR 1000, Jonathan was highlighted for ‘consistently providing accessible and business-friendly advice’. ‘With a cool head when it comes to enforcement matters, he offers solutions that anticipate and facilitate the client’s business objectives. He also has a knack for making complex tasks look very easy. Jonathan provides strategic and contextualised advice based on the client and the industry within which they operate.’
In 2020, Jonathan was acknowledged by the World Trademark Review as one of New Zealand’s leading intellectual property (IP) enforcement and litigation practitioners with 'a nose for commercial solutions to diverse trademark and copyright issues'.
Jonathan was also recognised in The Legal 500’s Asia Pacific 2022 guide. This guide is published annually and provides unbiased commentary on legal firms across the Asia Pacific region.
What Jonathan's clients have to say
Jonathan has been our long-standing counsel on all things trademark and copyright for over a decade. He is incredibly responsive, which is key for our fast-moving businesses, and his advice is thorough, practical, and always directly on point. He makes a point to get to know his clients, and his friendly and approachable manner helps us work together to find creative solutions.
- Kelly Walton, VP, Trademarks, Dell Inc.
I have worked with Jonathan for many years. For me, relationship matters. He is our preferred counsel in Australia and New Zealand. Jonathan has a deep understanding of our company’s business. By not restating the obvious and offering a perspective from the start, we see Jonathan as a valued partner for our business.
- Ty Tran, Senior IP Lead Manager / Head of Trademarks, LinkedIn
Jonathan is an exceptional lawyer and strategist, who always provides his advice through a commercial and practical lens. He understands our business needs and the service we provide to customers, which adds incredible value and is a real strength of his. He doesn't miss a beat and manages our extensive portfolio expertly. Bespoke training for our staff on an ongoing basis is also greatly appreciated.
- Melissa Scott, Senior Legal Counsel, Megaport
I have worked with Jonathan for well over a decade, and without question, he is one of my favorite attorneys to work with. Not only is he highly responsive (I’m convinced he does not sleep), but he is also very knowledgeable, when it comes to IP. I file hundreds of trademark applications around the world, and Jonathan is the only person I trust to assist my clients in Australia and New Zealand. He is top notch.
- Jennifer Ko Craft, Partner, Dickinson Wright PLLC
I have been handling clients' worldwide trademark portfolios for more than 15 years. During that time, I have worked with many counsel in New Zealand and Australia. However, I now only use one. Jonathan Aumonier-Ward is my choice for all matters in both New Zealand and Australia. He is responsive, conscientious and a true professional. I know that when I work with Jonathan, it will be done right, it will be done promptly and it will be done at a fair price.
- Theodore R. Remaklus, Partner, Wood Herron & Evans LLP
Jonathan Aumonier-Ward's insights
Article \ 1 Dec 2021
Unsolicited letters regarding trade mark renewals
There has been an increasing number of unsolicited letters which appear to be fraudulent.
Most recently, an organisation calling itself ‘Goldman Rosenstain &…
Article \ 24 Nov 2021
Do you provide services in Fiji? If so, you need…
Significant changes to trade mark law have been made by the Fiji Trade Marks Act 2021. While the law is not yet…
Article \ 10 Nov 2021
A new trade mark regime in Nauru
The Nauruan Trademark Act 2019 (the Act) was certified on 12 July 2019 and came into force on 10 November 2020 with…
Article \ 3 Nov 2021
NZ case examines copyright as a relationship property
In Palmer v Alalaakkola  NZHC 2330 (September 7 2021), the New Zealand High Court ruled that copyright in an artistic work qualifies as…
Article \ 3 Jun 2021
Advertisement pulled due to incorrect pronunciation of Māori place name
In April 2021, the Advertising Standards Authority (ASA) of New Zealand upheld a complaint against a radio advertisement that mispronounced the Māori…
Article \ 1 Jun 2021
What on earth are NFTs and why do trade mark…
You’ve probably recently heard about something called “NFTs” and about various digital artworks and videos being “sold” for significant sums. According to…
Article \ 21 May 2021
The distinctiveness standard for stylised trade marks in New Zealand
In New Zealand, a trade mark must not be registered if it has no distinctive character under section 18(1)(b) of the Trade…