Chris assists clients in securing and protecting their brands with registered trade marks.
Chris specialises in trade mark clearance searches, as well as trade mark prosecution, opposition, revocation and invalidity proceedings. He is also an expert in protecting trade marks in overseas jurisdictions and provides strategic trade mark portfolio advice.
Before joining Baldwins (now AJ Park) in 2000, Chris’ career included time as a trade mark and design examiner with the Intellectual Property Office of New Zealand (IPONZ) and eight years specialising in trade marks in the United Kingdom. During this time, Chris worked as an in-house trade mark specialist with a major UK multi-national corporation and spent five years with a London patent and trade mark attorney firm.
Chris particularly enjoys the one-to-one contact he has with clients and takes great satisfaction from seeing his clients’ products on shelves and succeeding in the marketplace.
Chris was selected by his peers for inclusion in The Best LawyersTM in New Zealand 2021 in the field of IP law.
Chris Ross's insights
\ 3 Aug 2021
AJ Park’s continued recognition for excellence and expertise
We’re pleased to be named amongst the very best in the most recent rankings for Best Lawyers, IAM Patent 1000, Managing IP…
Article \ 3 Jun 2021
Advertisement pulled due to incorrect pronunciation of Māori place name
In April 2021, the Advertising Standards Authority (ASA) of New Zealand upheld a complaint against a radio advertisement that mispronounced the Māori…
Article \ 1 Jun 2021
What on earth are NFTs and why do trade mark…
You’ve probably recently heard about something called “NFTs” and about various digital artworks and videos being “sold” for significant sums. According to…
Article \ 21 May 2021
The distinctiveness standard for stylised trade marks in New Zealand
In New Zealand, a trade mark must not be registered if it has no distinctive character under section 18(1)(b) of the Trade…
Article \ 24 Mar 2021
IP dispute between Taylor Swift and US theme park turns…
“Taylor Swift” (image cropped) by Eve Rinaldi licensed under CC BY-SA 2.0Does a scorpion sting when fighting back? Yes, according to the…
Article \ 23 Feb 2021
New Zealand signs the Regional Comprehensive Economic Partnership Agreement
This article discusses the impact of the Regional Comprehensive Economic Partnership (RCEP) Agreement on geographical indications (GIs) and Māori traditional knowledge in…
Article \ 27 Jan 2021
Rules for owning Australian domain names are changing
The rules for owning Australian domain names are changing from 12 April 2021. This will affect businesses who currently own .com.au or…