Turning your ideas into assets through intelligent action.

What type of intellectual property is right for you?

Graeme Dingle Foundation partnership

AJ Park has announced a flagship community partnership with New Zealand not-for-profit organisation, the Graeme Dingle Foundation.

About us

AJ Park is one of the largest IP firms in the Australasian region with the track record, broad technological expertise and services to cover every stage of the IP lifecycle. For over 130 years, we've helped our clients protect and manage their intangible assets in Australia, New Zealand, Pacific Islands and throughout the world.

AJ Park operates as part of the IPH Limited group. IPH Limited is a public company that is the holding company for a number of intellectual property professional services and adjacent businesses operating under different brands across the Asia-Pacific region. For the purposes of the Australian and New Zealand Code of Conduct for Trans-Tasman Patent and Trade Marks Attorneys 2018, AJ Park IP Limited is an incorporated registered patent and trade mark attorney, and a member of an ‘ownership group’ within the meaning of the Code.

Our firm Group relationships statement

IP Roadmap – your introduction to intellectual property

Recent insights

Article \ 1 Dec 2022

Do your digital assets constitute property?

We are all aware of the value of what might be called ‘digital assets’ which have arisen from the computer and internet ages. However, many people are unaware that digital assets generally do not constitute property in most countries. This means that in a court of law, property law cannot be applied to protect digital assets in those countries.

Article \ 28 Nov 2022

Are you in or out? The Unified Patent Court

There are important changes being made to the European patent system and they will impact all European patent holders. In this article, we cover the key action you need to take, as well as an overview of the Unified Patent Court and New Patent right – EU Unitary Patent.

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Article \ 17 Nov 2022

A step forward: Indigenous IP rights in Australia

Australian trade mark legislation does not currently recognise indigenous rights. As stated by the Indigenous Expert Reference Group - The current legal framework does not and is not designed to provide First Nations people with the ability to obtain holistic recognition and protection of their indigenous cultural and intellectual property rights.

Indigenous IP rights in Australia website3

Article \ 14 Nov 2022

The launch: The Unitary Patent and the Unified Patent Court

Significant changes are being made to the European patent system, and they will impact all European patent holders. In this article, we cover opting out during the sunrise period, what European patent holders need to consider, and more importantly, what they need to action.

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Article \ 8 Nov 2022

Intellectual Property Offices on brand protection in the virtual world

As the virtual world continues to expand in size and popularity, more businesses are paying attention to this emerging sector. With the global virtual reality market estimated in the billions, there’s no denying that the investment to participate in the virtual world is occurring on a global scale and expected to grow.

Article \ 3 Nov 2022

The good applicants, the bad faith and the ugly assumptions

In trade mark matters before the Intellectual Property Office, bad faith is still a relatively ambiguous, “not possible to define” term. It is commonly phrased in IPONZ decisions as being behaviour that “fall[s] short of the standards of acceptable commercial behaviour overserved by reasonable and experienced [persons] in the particular area being examined,” however what constitutes bad faith is decided on the facts of each case.

Guide \ 28 Oct 2022

Which countries belong to the Madrid Protocol?

The Madrid Protocol (or The Protocol to the Madrid Agreement) is a procedural treaty that establishes a centralised system for international registration…

Article \ 18 Oct 2022

IP and R&D funding in New Zealand

New Zealand has a thriving SME ecosystem which is supported by various sources of funding, grants and tax incentives for intellectual property (IP) and other intangible assets and research and development (R&D). Navigating the landscape of available support can be challenging, so we have summarised a list of key sources below.