A good listener with a practical outlook, Anton has become a trusted advisor for clients looking to protect and commercialise their innovations.
Anton joined AJ Park in 1994 after graduating from the University of Canterbury with a master’s degree in mechanical engineering. He gained his law degree from The University of Auckland in 2004.
Experienced in intellectual property (IP) protection strategies and conducting IP audits and due diligence for mechanical and manufacturing technology firms, Anton has a track record of helping exporters be successful both locally and internationally. Anton also works with organisations to establish policies and procedures to maximise the value of their IP. His clients come from diverse industries such as packaging, marine engineering, aviation, agritech, and medical technology.
'Helping specialist manufacturing companies build an IP strategy to achieve their goals is very rewarding. Many of my clients have successfully grown their business because of well-protected innovations.’
“Anton's been very helpful; he's guided me and given me good advice. We trust each other and I knew he'd understand what I had, which is important. I understood the products and the business end but not the patent process and how to go about protecting my product.
Trevor McCoid, Fleximower
A favourite aspect of Anton’s job is working with clever innovators and helping contribute to their commercialisation process. He prefers visiting his clients to learn about their business first-hand to see their factory in action. Anton is particularly proud of his start-up clients who have taken huge leaps of faith with new ideas, and shown passion, vision and drive to bring them to fruition.
It’s essential to understand a client’s business, their industry and their innovations and how IP laws worldwide can help provide greater returns. If one of those ingredients is missing, you can miss the mark. With over 20 years’ experience, it’s easy to spot the speed bumps often encountered when taking a new innovation to market. At AJ Park, we have people with a wide range of technical backgrounds, which enables us to build an appropriate team of expertise to work with our clients.
Anton’s recent industry accolades include being:
- named in the inaugural IAM Strategy 300 Global Leaders guide 2021, 2022 and 2023
- named an IAM Strategy 300 winner for 2021
- noted as a recommended individual in IAM Patent 1000 in 2023
- named in The Legal 500’s Asia Pacific 2021 guide and elite ‘leading lawyers’ list
- rated a 'distinguished practitioner' in the Asialaw Leading Lawyers 2021 edition
- ranked as a patent star in New Zealand in Managing IP's IP Stars 2021
- named in the 2021 list of World Intellectual Property Review Leaders
- selected by his peers for inclusion in the The Best LawyersTM in New Zealand in 2021, 2022, 2023 and 2024.
Anton lectures in IP at the University of Auckland and Massey University, regularly speaks to industry groups and business incubators, and is a mentor for the ‘Business in the Community’ programme and 'Start Me Up' Aerospace New Zealand programme. He also speaks on IP at international conferences and events across Asia and Australia. In 2015, he developed and delivered the Asia Patent Attorneys Association’s (APAA) first ever 5-day long ‘Patent Surgery’ course, covering patent preparation, prosecution and strategy. Anton has been running this course since 2015 and has now trained over 120 patent attorneys on patent drafting. Anton has since been asked to lecture for World Intellectual Property Organization (WIPO) on patent drafting courses and has done so on four occasions now. He is also a co-author on the WIPO patent drafting manual exercise book.
Anton was voted on as the APAA New Zealand group president in August 2019.
- ME (Mech), University of Canterbury (1994)
- LLB, University of Auckland (2004)
- Registered Patent Attorney (New Zealand and Australia)
- Admitted as a Barrister & Solicitor of the High Court of New Zealand
Tectonus \ Building resilience
In response to the 2011 earthquakes in Christchurch, New Zealand, university researchers emerged from the laboratory with world-first technology in seismic protection. That was the start of the story for emerging deep-tech company, Tectonus.Building resilience
Anton Blijlevens's insights
Article \ 1 Aug 2023
IP and R&D funding in New Zealand
New Zealand has a thriving SME ecosystem which is supported by various sources of funding, grants and tax incentives for intellectual property (IP) and other intangible assets and research and development (R&D). Navigating the landscape of available support can be challenging, so we have summarised a list of key sources below.
Article \ 28 Jul 2023
Ten tips to evergreen your IP position
A strong and robust intellectual property (IP) position for your product innovation requires a proactive and adaptive approach. All too often, we see IP owners grapple with expiring IP and panic to maintain their competitive position in markets.
Article \ 25 May 2023
Feeding the world, vertically
Climate change presents significant challenges to traditional outdoor farming. Extreme weather events such as droughts, floods, and erratic temperature fluctuations have become more frequent, leading to crop failures, reduced yields, and economic losses.
Article \ 16 May 2023
Start-up IP strategy: how to be investor-ready
For most start-ups, especially in the technology space, most or all of your assets will be intangible. Even if you own no equipment, facilities, and product, you (hopefully) still have ideas, designs, and know-how that are of value to the business.
Article \ 16 Feb 2023
‘Mind the gap’: avoiding unknown IP gaps
It’s every innovator’s worst nightmare – to see their own idea being successfully exploited by a competitor. Our article explains what an intellectual property (IP) gap is, why they are so dangerous, and some strategies to help ‘plug the gaps’.
Client story \ 8 Feb 2023
Innovating ‘til the cows come home
New Zealand company Halter became the first in the world to electronically move, guide and monitor the health of a dairy herd. And there’s plenty more in the pipeline for this innovative company as it strives to change the future of farming for the better.
Article \ 18 Jun 2021
Australian innovation patent system approaches the finish line
The Australian innovation patent system is being phased out, with key changes taking place on 25 August 2021 (AEST). Steps must be…