What type of intellectual property is right for you?

So you’ve got a new idea or initiative that’s worth protecting. There are many legal ways to protect it. But what is the best IP right for you? This tool helps point you in the right direction.

Disclaimer: This chart is only a guide. Individual circumstances
may result in different or multiple outcomes.

Is your idea a brand, product or process?Don’t understand the question? Learn moreBRANDPRODUCT OR PROCESSAre any parts of your idea new?Don’t understand the question? Learn moreNOYESDoes this part serve a function?Don’t understand the question?Learn moreNOYESDoes the part have a new form?Don’t understand the question?Learn moreNOYESCan the part be kept secret forever?Don’t understand the question?Learn moreNOYESIs the part 2-D or 3-D?Don’t understand the question?Learn more2-D3-DTRADE MARKSProtects brands in the form of logo, name slogan, sound, colour, smell.LEARN MOREIP PROTECTION UNLIKELYIt is unlikely you need IP protection, but please get in contact with us if you are unsure.GET IN TOUCHTRADE SECRETProtects know-how, confidential information and trade secrets.LEARN MOREPATENTProtects ideas and concepts embodied in products, formulations and processes.LEARN MOREREGISTERED DESIGNProtects the 3-D shape of a product and some2-D designs such as the pattern on textiles.LEARN MORECOPYRIGHTProtects the expression of an idea but not the idea itself eg, art, film, music, writing.LEARN MORE