Formway Design Studio

Client story  \  2 May 2012

Formway Design Studio is an internationally respected designer of high performance furniture. Formway Design translate key insights of human behavior into highly desirable products by combining a rigorous design process with sensitivity to aesthetics and a passion for the environment.  Formway Design licenses the manufacture and distribution of their products in New Zealand, Australia, and globally.

Formway Design and their partners have been awarded numerous design awards, including gold product awards at the NeoCon furniture fair for the LIFE and BE chairs (the BE chair marketed as the GENERATION BY KNOLL chair by Knoll, Inc. in the United States and other countries), and Best Design awards for the LIFE and BE chairs and the HUM workstation system.  
AJ Park works closely with Formway Design to advise on:

  • IP commercialisation and protection strategy
  • international freedom to operate analysis and advice
  • preparing, filing, and prosecuting patent, design, and trade mark applications in New Zealand and internationally
  • IP enforcement.

Formway Design Joint General Manager, Paul Wilkinson, commented:

We have built a strong relationship with AJ Park over the years and they have become part of our design process - we rely on their experienced and professional services in this crucial area of our business that creates value today and protects our future.

- Paul Wilkinson, Formway Design

Michael Brown, Partner, AJ Park said 'Formway Design is a excellent example of a successful business that is built around the development and licensing of valuable and ground-breaking intellectual property'.

Formway Design is located in Wellington, New Zealand. Formway Design products are distributed internationally by Knoll, Inc., Kimball Office and Bretford. They are distributed locally in Australasia by Zenith Interiors, with showrooms in Auckland, Wellington, Sydney, Canberra, Brisbane, Perth, Adelaide and Melbourne plus agencies in Christchurch and Darwin.