The delicate art of the cease and desist letter

Article  \  27 Aug 2012

Earlier this year, Jack Daniel's Properties, Inc issued a cease and desist letter to author Patrick Wensink regarding the cover design of his recent novel, Broken Piano For President, which closely resembled the Jack Daniel's whiskey label. And, as Damian Broadley and Jude Antony write, the company's response is a great reminder that the tone and approach of any communication should be carefully considered. Read more here.