At AJ Park, we take pride in transforming our clients' ideas into tangible assets that make a positive impact. Our client Honest Wolf, a shining example of Kiwi ingenuity, embodies this spirit by pioneering creative and sustainable solutions at the cross-section of farming and fashion.
Honest Wolf was launched 2020 by co-founders Sophie and Sam Hurley. Facing challenges such as declining wool prices while balancing rural life with a young family, they envisioned a business that would blend New Zealand's rich agricultural heritage with modern fashion sensibilities.
This Paris 2024 Olympics, Honest Wolf is a proud official Team New Zealand supporter. As an official supporter, Honest Wolf has designed a bespoke collection of wool and leather accessories tailored for the Games. These products not only reflect the essence of New Zealand craftsmanship but also contribute to the journey of New Zealand athletes, with a portion of sales supporting the New Zealand Olympic Committee. Explore the collection on the Honest Wolf website, also pictured below.
It’s fantastic to see Honest Wolf continue to thrive, and AJ Park is honoured to support Honest Wolf in their intellectual property journey, ensuring their pioneering spirit continues to flourish.
About Honest Wolf
Blending Aotearoa New Zealand’s agricultural heritage with contemporary fashion sensibilities, Honest Wolf produces a range of durable and sustainable woollen pieces from locally sourced materials. Situated in the picturesque North Island on the expansive Papanui Estate, Honest Wolf operates as a third-generation farm spanning over 3,300 hectares. With a flock of over 25,000 sheep, the farm has been recognized as the Supreme Winner and Emerging Business at the 2023 NZI Rural Women NZ Business Awards.
