Creative industries

Your ideas, your work and your creative identity have value. We help creators, artists and creative businesses protect what they create, stay in control of how it’s used, and make the most of its commercial potential.

Creative ideas and original work are valuable assets. We help creators, artists and creative businesses protect what they create, understand and retain ownership, get the right agreements in place, and monetise your work through licensing, royalties and other commercial opportunities.

Our team advises across the lifecycle of creative intellectual property (IP), from contracts and copyright through to licensing, commercialisation, brand protection and enforcement. We help clients structure collaborations, negotiate publishing, production and licensing arrangements, establish and manage royalty arrangements, manage adaptation rights, protect brands and creative assets, manage sale and assignment, and respond when your rights are challenged or infringed.

We bring this expertise to clients across gaming, music, publishing, film and television, visual effects, photography, art, design, digital content and other creative industries.

Key contacts

David Harper

Principal

Auckland

Thomas Huthwaite

Principal

Wellington

Joseph Bracewell

Special Counsel

Auckland

Commercialisation

We help creators and artists turn great ideas into valuable opportunities. From licensing and publishing to distribution and adaptation, we help you take your work into new formats, reach new audiences, and build more value from what you create.

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Contracts

We draft, review and negotiate contracts covering the creation, production and use of creative work, including commissioning, collaboration, production, publishing, distribution and licensing agreements.

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Trade marks

We help protect the brands around creative works, including names, logos, characters, products and services. Our team advises on trade mark strategy, registration and portfolio management in New Zealand, Australia and internationally.

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Copyright

We advise on the ownership, protection and commercial use of copyright across a wide range of creative works.

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Enforcement

When creative work or brands are copied or used without permission, we provide practical advice on enforcing those rights. We are familiar with various digital and social media platforms and how to navigate the complex legal and practical issues of online and territorial enforcement.

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Are intellectual property and street art compatible?

Street art raises some fascinating questions about ownership and intellectual property. We look at copyright, trade marks and exhibitions such as The Art of Banksy, as well as the challenges street artists face in protecting their work.

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