Alexandra Bell

Alexandra Bell is a trade mark lawyer with experience helping businesses protect, manage and enforce their brands across New Zealand, the UK and international markets.

Expertise

Alexandra specialises in all aspects of trade mark law, supporting clients through the full trade mark lifecycle. She has experience with global trade mark clearance searches, filing, prosecuting and maintaining trade mark applications both locally and internationally, and advising on opposition, revocation, and infringement matters. She has worked directly with IP offices including IPONZ, IP Australia, WIPO, the UK IPO and the EUIPO.

Experience

Alexandra has developed a strong international perspective through roles in New Zealand and the United Kingdom. Before rejoining AJ Park, she worked at a boutique intellectual property firm where she managed contentious and non-contentious trade mark matters, built client relationships and supported businesses with local and global brand protection strategies. Previously, she spent five years at leading European intellectual property firm Carpmaels & Ransford LLP in London, advising clients across industries including consumer goods, technology, pharmaceuticals, food and beverage, retail and agricultural machinery.

She holds a Bachelor of Laws and a Bachelor of Management Studies (First Class Honours) from the University of Waikato and is admitted as a Barrister and Solicitor of the High Court of New Zealand. Alexandra has also authored intellectual property articles, appeared on industry podcasts and served as a mentor for the TechWomen Mentorship Circle.

Beyond work

Outside of work, Alexandra enjoys spending time with family and friends and travelling. A keen outdoor enthusiast, she has spent a lot of time riding trail bikes through New Zealand's backcountry and continues to enjoy exploring the outdoors on foot or by bike.