Blake Carey

Blake is a member of the Commercial and Litigation team based out of our Wellington office. He specialises in intellectual property (IP) dispute resolution and has particular experience in trade mark infringement proceedings.

Expertise

Blake's role involves advising clients on a range of matters including trade marks, copyright, and consumer law. He regularly appears before IPONZ and the New Zealand High Court in complex IP matters.

While specialising in dispute resolution, Blake also has experience drafting and negotiating commercial documents including long-term trade mark licences and SaaS agreements.

Blake writes on intellectual property and contributes to various journals.  He is a member of the IPSANZ New Zealand Committee. 

In 2024 Blake was named a Rising Star by NZ Lawyer in recognition of his legal expertise, commercial acumen, and client service.

Experience

Before joining AJ Park in 2022, Blake spent over four years as a commercial technology lawyer at one of New Zealand's leading corporate law firms, where he advised on contractual interpretation, IP, privacy, consumer law, and general commercial matters.  He then worked as an in-house lawyer at Z Energy Limited, New Zealand's largest fuel distributor. 

Working style

Blake has been described as an extremely calm negotiator with an eye for detail. He likes to do all the groundwork before stepping into the room, which allows him to quickly hone in on the key issues. He prides himself on providing cogent, practical advice without unnecessary exposition.

Beyond the office

Blake works remotely from North Canterbury, where he keeps busy chasing after his two sons.