Joseph helps clients develop and protect their brands and creative works through trade marks and copyright. He also provides commercial advice and document drafting.
Finding new ways to help clients develop and protect their brands requires thinking laterally about the opportunities and the obstacles. Joseph is inspired by passionate people because they are open to exploring the options and bring a collaborative approach to finding the best solutions.
As an associate in AJ Park’s Auckland trade mark team, Joseph advises on trade marks and copyright. He is committed to ensuring his clients have the strongest available protection for their brands and that they are in the best position to stop others encroaching on their intellectual property (IP). For example, he often advises creative clients and performers in relation to the protection and commercialisation of their creative works, including licensing and publishing agreements, as well as assisting production companies with agreements and more general commercial copyright advice.
Joseph particularly enjoys working on larger pieces of advice that require time and thought to identify and address all the issues clearly and comprehensively. For larger clients, that can include working on secondment in their offices.
As well as the creative industries, Joseph has undertaken trade mark work in the farming, high-end consumer goods and technology sectors. He also has experience dealing with international associates, primarily in China and the US, to address both trade mark and copyright issues.
His previous roles include time at Recorded Music NZ as a legal assistant, and then at another New Zealand IP firm as a solicitor and associate.
Outside of work, Joseph enjoys spending time with his family, reading, swimming and scuba diving. Before becoming a lawyer, he was a swimming instructor and lifeguard for seven years.
- LLB, University of Auckland (2014)
- BCom (Finance), University of Auckland (2014)
- Admitted as a Barrister & Solicitor of the High Court of New Zealand
- Registered Patent Attorney (New Zealand and Australia)
- Registered Trade Marks Attorney (Australia)
Joseph Bracewell's insights
Article \ 10 Jun 2021
Is anyone above the © law? A holy row between…
In a time of global crisis amid pandemics and economic instability, you might not expect intellectual property issues to attract global attention.…
Article \ 9 Apr 2021
Madrid trade mark registrations in Zambia, Lesotho, Sierra Leone and…
International trade mark registrations through the Madrid Protocol System (MPS) do not carry any legal force in Zambia, eSwatini (formerly Swaziland), Lesotho…
Article \ 24 Mar 2021
IP dispute between Taylor Swift and US theme park turns…
“Taylor Swift” (image cropped) by Eve Rinaldi licensed under CC BY-SA 2.0Does a scorpion sting when fighting back? Yes, according to the…
Article \ 23 Feb 2021
New Zealand signs the Regional Comprehensive Economic Partnership Agreement
This article discusses the impact of the Regional Comprehensive Economic Partnership (RCEP) Agreement on geographical indications (GIs) and Māori traditional knowledge in…
Article \ 27 Jan 2021
Rules for owning Australian domain names are changing
The rules for owning Australian domain names are changing from 12 April 2021. This will affect businesses who currently own .com.au or…
Article \ 19 Jan 2021
The brands and the bees: trade marks and the Mānuka…
The global honey market is estimated to be worth over US$8 billion dollars, and Mānuka honey is the industry’s “Queen Bee”. Mānuka…
Article \ 16 Dec 2020
Changes to the USPTO’s official fees for trade marks to…
In December 2018, the United States Patent and Trade Mark Office (USPTO) undertook a review of its fees. After consultation with the…