Ben provides assistance to clients on trade mark protection and enforcement matters in New Zealand, Australia and further afield.
Ben works with a range of clients to ensure protection of their brands, as well as helping them to secure trade mark registrations. He also assists clients with trade mark clearance searches, prosecution, opposition, revocation and invalidity proceedings.
Ben has an extensive knowledge of protecting trade marks in overseas jurisdictions and can provide strategic portfolio advice.
Before joining Baldwins (now AJ Park), Ben spent four years specialising in trade marks in the United Kingdom at Barker Brettell and A.A. Thornton & Co. He acted for clients in the sporting, fashion, academic and engineering sectors.
Ben relaxes outside of work by playing and watching sport and also enjoys travelling to new places and cities. Ben has recently trekked the four-day Inca Trail to Machu Picchu.
Velettà \ The beauty of being in business
Wellington woman Sarah Bacon traded her career as an entertainment lawyer to pursue a lifelong passion—creating her own luxury brand of natural skincare.The beauty of being in business
Ben Williams's insights
Article \ 22 Nov 2021
Trade marks and the metaverse
Recently, Mark Zuckerberg revealed a new, ambitious vision for Facebook. The trillion-dollar social media company would transition to ’a metaverse company’ named…
Article \ 10 Nov 2021
A new trade mark regime in Nauru
The Nauruan Trademark Act 2019 (the Act) was certified on 12 July 2019 and came into force on 10 November 2020 with…
Article \ 3 Jun 2021
Advertisement pulled due to incorrect pronunciation of Māori place name
In April 2021, the Advertising Standards Authority (ASA) of New Zealand upheld a complaint against a radio advertisement that mispronounced the Māori…
Article \ 1 Jun 2021
What on earth are NFTs and why do trade mark…
You’ve probably recently heard about something called “NFTs” and about various digital artworks and videos being “sold” for significant sums. According to…
Article \ 21 May 2021
The distinctiveness standard for stylised trade marks in New Zealand
In New Zealand, a trade mark must not be registered if it has no distinctive character under section 18(1)(b) of the Trade…
Article \ 24 Mar 2021
IP dispute between Taylor Swift and US theme park turns…
“Taylor Swift” (image cropped) by Eve Rinaldi licensed under CC BY-SA 2.0Does a scorpion sting when fighting back? Yes, according to the…
Article \ 23 Feb 2021
New Zealand signs the Regional Comprehensive Economic Partnership Agreement
This article discusses the impact of the Regional Comprehensive Economic Partnership (RCEP) Agreement on geographical indications (GIs) and Māori traditional knowledge in…