Jessica is currently on maternity leave.
Jessica applies her knowledge of intellectual property and her international experience to help clients protect their trade marks and brands around the world.
Jessica specialises in the protection and enforcement of trade marks and related intellectual property (IP) rights. She has a special interest in genetics and medical innovations, and her clients operate in areas as diverse as natural and therapeutic products, health, life sciences, medical technology, agriculture and FMCG.
As well as providing her clients with strategic advice on trade marks and brand protection, and managing their global trade mark portfolios, Jessica carries out clearance searching and helps file and prosecute their trade marks in New Zealand and abroad. She also assists with dispute resolution, opposition and infringement issues.
Jessica has degrees in law and science (majoring in genetics) from the University of Otago. With a passion for bio ethics, she has the knowledge and experience to understand the more technical aspects of medical and genetics-based IP.
Before joining AJ Park in late 2014, Jessica worked for another New Zealand IP law firm. She then moved to the West Coast of the US for 18 months to gain experience with a Los Angeles IP law firm.
The United States is a key market for many of our clients. Working there gave me useful insights into approaches taken in the US and a good understanding of the North American IP landscape. Consequently, I can help clients who may have issues in the US and advise them on the merits of pursuing IP protection in this region.
Jessica returned to New Zealand in early 2018 after working in AJ Park’s Sydney office for three years, where she gained valuable knowledge of Australian IP. She is qualified to practice across Australia and New Zealand. Jessica has also worked in general legal practice, including commercial and property law, which has given her an understanding of some of these issues facing businesses.
Personable and with good interpersonal skills, Jessica enjoys working in a team and collaborating with people within their business and across their broader IP rights. She gains huge satisfaction from helping her clients achieve the best outcomes and protection for their brands.
- LLB, University of Otago (2008)
- BSc (Genetics), University of Otago (2008)
- Admitted as a Barrister & Solicitor of the High Court of New Zealand
- Admitted as a Solicitor of the Supreme Court of New South Wales, Australia
Jessica Tye's insights
Article \ 10 Jun 2021
Is anyone above the © law? A holy row between…
In a time of global crisis amid pandemics and economic instability, you might not expect intellectual property issues to attract global attention.…
Article \ 9 Apr 2021
Madrid trade mark registrations in Zambia, Lesotho, Sierra Leone and…
International trade mark registrations through the Madrid Protocol System (MPS) do not carry any legal force in Zambia, eSwatini (formerly Swaziland), Lesotho…
Article \ 24 Mar 2021
IP dispute between Taylor Swift and US theme park turns…
“Taylor Swift” (image cropped) by Eve Rinaldi licensed under CC BY-SA 2.0Does a scorpion sting when fighting back? Yes, according to the…
Article \ 23 Feb 2021
New Zealand signs the Regional Comprehensive Economic Partnership Agreement
This article discusses the impact of the Regional Comprehensive Economic Partnership (RCEP) Agreement on geographical indications (GIs) and Māori traditional knowledge in…
Article \ 27 Jan 2021
Rules for owning Australian domain names are changing
The rules for owning Australian domain names are changing from 12 April 2021. This will affect businesses who currently own .com.au or…
Article \ 19 Jan 2021
The brands and the bees: trade marks and the Mānuka…
The global honey market is estimated to be worth over US$8 billion dollars, and Mānuka honey is the industry’s “Queen Bee”. Mānuka…
Article \ 16 Dec 2020
Changes to the USPTO’s official fees for trade marks to…
In December 2018, the United States Patent and Trade Mark Office (USPTO) undertook a review of its fees. After consultation with the…