Penny Catley has over 30 years’ experience as a commercial intellectual property lawyer, advising on trade marks, copyright, trade secrets and related commercial agreements.
Penny is a commercial intellectual property lawyer in Australia and New Zealand. She has practised for more than 30 years and is a registered patent attorney in both countries.
Penny enjoys interacting with her local and international clients and getting to know their business issues. She is passionate about maximising the value of her clients’ intangible assets.
Penny has worked for clients in a number of industries, including dairy, food and beverage, wine, education, fashion, energy and FMCG among others. She currently acts for successful local companies Z Energy, as well as international companies Harley-Davidson and Novartis, and Australian fashion designer Collette Dinnigan.
Penny is a past President of the New Zealand Institute of Patent Attorneys (NZIPA). Before joining Baldwins (now AJ Park), Penny worked for 11 years (four of those as a partner) at full-service law firm Kensington Swan, where she headed up the intellectual property team. Penny started her career at AJ Park.
Penny’s recent industry accolades include being:
- ranked as a trade mark star in New Zealand in Managing IP's IP Stars 2021
- named by Managing IP as one of the Top 250 Women in IP 2020
- highlighted in World Trademark Review’s WTR 1000 2021 for prosecution and strategy and acknowledged for her ‘astute commercial insights and wealth of experience to the team’
- selected by her peers for inclusion in The Best LawyersTM in New Zealand 2021 in the field of IP law
- recognised by her peers as being amongst the world’s best and brightest IP practitioners in the WIPR Leaders 2020 handbook
- named in The Legal 500’s Asia-Pacific 2021 guide and elite ‘leading lawyers’ list
- named a global leader for trade marks by Who’s Who Legal 2020.
- named a national and global leader for trade marks in the 2021 edition of Who's Who Legal
- recognised as a Trade Mark star in Managing IP's 2021 IP Stars
Penny loves fashion and design and recently completed a beach house renovation project. She enjoys a “big, rich and buttery” Californian chardonnay and the network of colleagues and friends she has established around the world as a result of practising in this field of the law.
- LLB, Victoria University of Wellington (1989)
- Admitted as a Barrister & Solicitor of the High Court of New Zealand
- Registered Patent Attorney (New Zealand and Australia)
- Registered Trade Marks Attorney (Australia)
Velettà \ The beauty of being in business
Wellington woman Sarah Bacon traded her career as an entertainment lawyer to pursue a lifelong passion—creating her own luxury brand of natural skincare.The beauty of being in business
Penelope Catley 's insights
\ 3 Aug 2021
AJ Park’s continued recognition for excellence and expertise
We’re pleased to be named amongst the very best in the most recent rankings for Best Lawyers, IAM Patent 1000, Managing IP…
\ 9 Jul 2021
AJ Park maintains Managing IP’s “IP Star’ Tier 1 rankings
As a reflection of AJ Park’s high standard in the Patent and Trade mark space, we’re pleased to announce that we’ve maintained…
Article \ 3 Jun 2021
Advertisement pulled due to incorrect pronunciation of Māori place name
In April 2021, the Advertising Standards Authority (ASA) of New Zealand upheld a complaint against a radio advertisement that mispronounced the Māori…
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You’ve probably recently heard about something called “NFTs” and about various digital artworks and videos being “sold” for significant sums. According to…
Article \ 21 May 2021
The distinctiveness standard for stylised trade marks in New Zealand
In New Zealand, a trade mark must not be registered if it has no distinctive character under section 18(1)(b) of the Trade…
Article \ 24 Mar 2021
IP dispute between Taylor Swift and US theme park turns…
“Taylor Swift” (image cropped) by Eve Rinaldi licensed under CC BY-SA 2.0Does a scorpion sting when fighting back? Yes, according to the…
Article \ 23 Feb 2021
New Zealand signs the Regional Comprehensive Economic Partnership Agreement
This article discusses the impact of the Regional Comprehensive Economic Partnership (RCEP) Agreement on geographical indications (GIs) and Māori traditional knowledge in…