Zoe is a trade mark specialist with expertise and experience in the trade mark law of New Zealand, Australia, the UK and Europe.
As a trade mark specialist, Zoe devises protection strategies to suit her clients’ present and future needs, and meet their budgets and expectations. Her role involves managing client trade mark portfolios, filing and prosecuting local and international trade mark applications, and conducting trade mark availability and clearance searches. She also advises on trade mark assignments, licenses and infringement matters, and trade mark oppositions.
After nearly a decade working in trade mark law, I’m still encountering new situations that require new solutions. The right intellectual property solution doesn’t look the same for everyone; it’s about understanding what my client is working hard to achieve and tailoring the strategy to meet those needs.
Zoe has a solid understanding of trade mark law both in New Zealand and Australia, and in her clients’ key export markets including China, USA, European Union and other ASEAN markets.
Her clients range from large multi-nationals through to small, innovative New Zealand businesses, and represent a variety of industries including food and beverage, personal care, health, apparel, entertainment, educational, finance and industrial machinery.
Approachable, thorough and conscientious, Zoe likes to ensure things are done right from the start to give clients certainty that their trade marks will continue to provide long-term protection as their business grows and develops.
A proponent of open and clear communication, she enjoys talking clients through difficult issues and helping them navigate the often unfamiliar landscape of trade mark law.
'It’s important to build a great working relationship with a client based on mutual understanding and trust. This often leads to clients seeking our advice in the early stages of new developments, thereby avoiding issues further down the track.'
Before joining AJ Park, Zoe worked for the Intellectual Property Office of New Zealand as a trade mark examiner. She subsequently moved to London for four years and worked at Reddie & Grose LLP as a trade mark paralegal. During this time, she advised on aspects of trade mark law across the UK and European Union including strategy advice, clearance searching, trade mark filings and enforcement proceedings.
Zoe Dewhurst's insights
Article \ 9 Nov 2020
What does Brexit mean for my trade marks?
The UK is no longer a member of the European Union (EU). However, the UK is currently in a transition period, which…
News \ 13 Oct 2020
AJ Park a service provider for the Regional Business Partner Network COVID-19 Business Advisory Fund
AJ Park has been approved as a registered service provider for the Regional Business Partner Network COVID-19 Business Advisory Fund.
Article \ 29 Jul 2020
IPONZ systems issue concerning some international trade mark registrations designating…
We have recently been notified of a systems issue affecting some international trade mark registrations designating New Zealand. For some New Zealand…
Article \ 11 Mar 2020
Cannabis and trade mark rights
Canada has recently legalised cannabis for both recreational and medical use. Many states in the US have done the same.
Over 35 countries,…
Article \ 31 Jan 2020
Brexit date is set. What does this mean for your…
The European Union (EU) has officially cleared the way for Britain to withdraw from the EU. The divorce date is set for…
Article \ 16 Dec 2019
.xxx blocking service to end - new AdultBlock service to…
In 2011, the first adult-themed top level domain name .xxx was introduced. Over 80,000 brand owners were concerned about their brands being…
Article \ 5 Mar 2019
Brexit: An update for owners of EU trade marks and…
The UK Government has released drafts of The Trade Marks (Amendment etc.) (EU Exit) Regulations 2018 and The Designs and International Trade…