Propelling our brand into the future with the launch of our new visual identity

News  \  5 Jul 2021

Today, AJ Park is thrilled to launch a new visual identity, which supports our reputation as one of the top IP firms in the region and our continued focus on being the most responsive and progressive firm with deep technology and intellectual property (IP) law expertise.

Over the last year, AJ Park has experienced significant growth and change with the acquisition of fellow New Zealand IP firm, Baldwins. The two firms now operate as one firm under the AJ Park brand, servicing many of the world’s most innovative clients

AJ Park Managing Director, Dr Andrea Dickens, said the firm has a well-established reputation which has been built over 130 years. The acquisition however, presented an opportunity for AJ Park to review our brand strategy and how we were representing ourselves and being perceived in the market.

This visual identity refresh has given us a sharpened direction and fresh energy to our brand. We’ve created an enduring brand identity that engages and communicates our strategy of ‘intelligent action’.

“Many IP firms talk about their IP experts as a differentiator. With one of the largest teams of IP experts in Australia and New Zealand, this is an important value proposition for us, but we believe that expertise doesn’t get you very far without execution.”

“In practise, this means our clients can expect clarity they can act on, an IP firm which is designed to be responsive, and an expert who’s in the detail of their business needs and the technical nuances. We’re passionate about putting knowledge into action to propel our clients forward.”

AJ Park is one of the largest IP firms in the region with the track record, broad technological expertise and services to cover every stage of the IP lifecycle. We help our clients protect and manage their intangible assets in Australia, New Zealand, Pacific Islands and throughout the world. As a member of the IPH network, AJ Park can assure the same high standards and seamless experience when filing into Asia.