Domain name squatting taught businesses to secure their digital assets early. In the decentralised world of blockchain domains and NFTs, the risks are evolving and remedies can be harder to pursue.
AJ Park Trade Mark Principal Damon Butler explores the growing threat of NFT and blockchain domain squatting, outlines the risks for brand owners, and shares practical steps businesses can take to protect their brands in this rapidly evolving digital environment.
The risk is not simply the loss of potential NFT revenue. It is the misuse of the trust and recognition a business has spent years building.
Read the full article on IPHQ News, the IP news and insights platform of IPH Limited: The digital land grab: protecting brands in the Web3 era
