In a world where everything old is new again as fashion cycles through the ages, how can brands protect their intellectual property in the age of dupes?
AJ Park IP and fashion & luxury goods experts Sarah Barclay and Rumbie Mutanga share the various ways designers can protect their brand through intellectual property, from strong commercial agreements to designs and trade marks.
Fashion designers that follow good design process will keep sketches, samples and patterns in a visual diary, through to testing on a fit model and any subsequent changes, which can be critical when enforcing your rights.
Read the full article on IPHQ News, the IP news and insights platform of IPH Limited: Protecting fashion brands in the age of dupes
