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Filza Tariq

Filza Tariq

Trade Mark Executive

AJ Park IP Limited , Auckland

Filza is a trade mark specialist who works with local and international clients from a range of industries, including food and beverage, retail and IT. She helps them protect one of the most valuable assets in their business – their brand.


Filza's role involves conducting and reporting on trade mark availability and clearance searches, advising on trade mark availability for registration and infringement matters, researching and compiling evidence on trade mark use, filing and prosecuting trade mark applications, and providing general trade mark and branding advice.

'I really enjoy working in this area because so many of our clients are on the cutting edge of innovation. Our clients are making products and providing services that will change the way we live, and it’s exciting to help them get to market and really make a difference.'

Working style

Approachable, attentive, and only one phone call away, Filza enjoys meeting clients face to face to get a thorough understanding of how their business works and what they want to achieve so she can build and implement a suitable IP strategy.

With clients in a variety different industries, and with their business interests all over the world, Filza maintains a global perspective and can help clients understand the intricacies of extending their protection into international markets.

New Zealand has so many interesting and vibrant sectors, and Kiwis are doing amazing things every day. It’s an inspiring and humbling experience to work with such innovative clients.


After graduating with a BSc in biochemistry and genetics from Otago University, Filza spent some time working as a scuba diving instructor on the Great Barrier Reef. She subsequently gained a law degree from the University of Liverpool and worked in the financial services sector in London while studying for entry to the Bar in England and Wales. On her return to New Zealand in 2014, Filza began working with AJ Park. In 2018, Filza joined the board of the French New Zealand Chamber of Commerce.



  • LLB (Hons), University of Liverpool (2011)
  • BSc, University of Otago (2005)