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Article \ 3 Nov 2011
If you take the fight, make it worth it
Increasingly businesses of all shapes and sizes are recognising what an important role Intellectual Property (IP) plays within their business.
Often an IP…
Article \ 2 Nov 2011
People are becoming increasingly aware that companies are keeping tabs on them and trading their personal information.
They are miffed about this, to…
Article \ 27 Oct 2011
At the heart of every successful business is something valuable, yet intangible - such as knowledge, ideas, reputation, brands, new technology, concepts,…
Article \ 27 Aug 2011
A branding perspective on WAI 262
After 20 years, the Waitangi Tribunal released its report on the WAI 262 claim on 2 July 2011. Lynell Tuffery Huria looks…
Article \ 28 May 2011
Trade Marks Amendment Act 2011 (the Act)
The Trade Marks Amendment Bill received royal assent on 15 September 2011.
A variety of changes came into force the following day, with…