Protecting the drop: The critical role of IP in fashion collabs

Collaborations have become a driving force in the fashion and luxury goods industry. By teaming up, brands can tap into new audiences, spark innovation, and generate buzz through limited-edition drops that fuel both sales and cultural relevance. Collaborations also play an important in the manufacturing process, and having a good relationship partnered with clear agreements can make all the difference.

In this three-minute Q&A, Sarah Barclay and Rumbie Mutanga explore what to watch out for when entering collaborations in the fashion world. From clear agreements to the critical role of record keeping, they highlight how intellectual property protection is central to making these partnerships a success.