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Jamie Sands

Jamie Sands

Trade Mark Executive

AJ Park IP Limited, Wellington

Jamie is a trade mark executive in AJ Park's Wellington office, advising both local and international clients on trade mark availability and eligibility for registration.


Jamie conducts trade mark availability searches, clearance searches, and domain name searches. He also advises clients on eligibility for trade mark registration. Filing and prosecuting New Zealand and Australian trade mark applications for local and international clients is another important aspect of his job, which sees him deal with border protection matters, including the preparation and filing of customs notices.

Jamie loves the day-to-day variety of his work, and being constantly challenged with new and exciting tasks.

I enjoy the challenge posed by responding to a particularly difficult compliance report raised against a trade mark application, and the interaction that creates with the client regarding discussions of their options or formulating arguments in response. The privilege of being trusted by our clients to handle their precious intellectual property (IP) rights is the most humbling aspect of this job.


Since graduating from Otago University with BSc in microbiology, Jamie has had a number of administrational roles at the Ministry of Health, the Dunedin DHB and City Care Dunedin. He then worked as assistant editor and business systems developer for a small publishing company, before joining AJ Park in 2015 as a junior assistant in the firm’s international filing department. Jamie was subsequently promoted to a role assisting Matt Adams in the engineering and ICT patent team, before becoming a trade mark executive in AJ Park’s Wellington trade marks team.

Working style

Dedicated, hard-working and empathetic, Jamie puts the necessary time and effort into every task to ensure the job is done correctly and efficiently, making the process of protecting IP as easy as possible for his clients.

'We advise our clients and represent their interests with IP offices around the world. Our role is to make the process as seamless and painless as possible to ensure their IP portfolios don’t become another pressure on their long list of responsibilities.'



  • BSc (Microbiology), University of Otago